Design•a•Matic
The Creative Experience of Dan Carter
Video
Promotional Video: Melnor Torrent Water Nozzle
This video is being used on Amazon.com and other e-commerce sites to position an oversized water nozzle. The intended market is men who see bigger as better. Sales increased after the video was added and the reviews suggest the target audience has received the message.
Why did I include this? This is a great production using a team of talented people who brought the concept to life.
30 Second Television: The State Fair of West Virginia
While most fair-goers enjoy the entertainment, the organizers of the State Fair of West Virginia had a strong desire to remind people of the event's history and importance to the agricultural community. This commercial was filmed in the basement of the state capitol during another agricultural event.
Why did I include this? Let's face it, how often do you have the opportunity to put sunglasses on a pig. This commercial was fun and effectively promoted the themes the fair organizers felt were most important.
Promotional Video: Sprout Watering Tools
Sprout Watering Tools appeal to people who not only find as much joy in working in their garden as they do sitting back and enjoying the fruits of their labor. The multi-generational family in this video appeals to a broad audience and even the music adds a touch of whimsy.
Why did I include this? The importance of good video production can not be understated. The quality of the imagery helps support the quality of the product. It's always good to show fresh products in a fresh way.
30 Second Television: Citizens Supporting Educations
As part of a political action committee, I produced this commercial using simple graphics and professional voice talent. The commercial was edited on a laptop computer using graphics generated in Adobe Illustrator and Photoshop.
Why did I include this? The Political Action Committee was composed of earnest volunteers who felt strongly about their cause. After joining, I redirected the message from a flood of facts to more manageable pieces of information that voters could easily understand and process. The campaign resulted in a positive outcome with more than 70% approval of the school bond.
30 Second Television: Washington County Hospital
Large health care institutions are often viewed as monolithic and not patient-friendly. In order to present the hospital as more than a building or a large organization, this commercial portrays an image of a collection of people who serve the community in which they live.
Why did I include this? It is often difficult to produce good results without professional actors. By creating a storyline that utilizes a number of short sequences we were able to create a feeling of human compassion that would have been diminished if it required non-actors to truly act.
Promotional Video: Melnor Sunrise Water Timer
The Melnor Sunrise Timer is a simple-to-use electronic timer that waters once-a-day by detecting when the sun comes up. Because it is unlike existing, more complicated water timers, a full explanation engages potential new users who may be reluctant to use or are unaware of water timers.
Why did I include this? Not only did I conceive and produce this video, but the use of a light sensor to trigger watering was also a concept I provided for the product. I also was the originator of the product name.